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Client: The Lion Brewery:
PennCentennial Lager
Text:
Do a little scientific research of your own and you’ll see – something noteworthy has happened during the last 60 billion years. In Pennsylvania, no less.
We’re referring to the crowning moment in the evolution of
a very, very important species.
Beer.
Luckily, man’s evolution has practically kept pace. Thus, what is familiarly known as Beer Man (Latin: Homosixpackus) is now fully capable of selecting and enjoying the very finest brews – the hand-crafted lagers and ales from Pennsylvania’s own century-old brewery, Brewery Hill.
And you thought nothing exciting ever happens.